Fair package | zara-alexandrova

Fear Package

2014, oil on canvas

120/120 cm

The packaging defines a much higher purpose than only to protects its contents and norms it in standard quantities. In many cases, it acts as a designed merchandiser and adorned the actual value illusive. It is an oxymoron to get good quality to low prices. Often the benchmark for quality and price is in the subjective judgment of a mantra-like suggestion from the everyday advertising. The packaging serves as a cover and as an artificially created distance between producers and consumers. At the end of all consumption remains not only an empty packaging but also an exploited, empty production company. The hyper-realistic focus on "fair-packaging" raises the question if the consumer-oriented society is able to detach from the discount-price-system and enter a respectful and fair partnership with the producers.